About Proud: Supporting organizations to become an employer brand to be proud of!
Proud is on a mission to create healthy, inspiring & empowering workplaces and helps organizations to become an employer brand to be proud of.
We help People Leaders (HR departments & Leadership teams) to develop:
✔️ Healthy company cultures
✔️ Empowering leadership
✔️ Successful & high-performing teams
✔️ Engaging employee experiences &
✔️ Energetic & safe work environments

About Siri
Hi, my name is Siri Wouters, your Strategic People & Culture Partner. I have always been very passionate about people, work and organizational cultures.
Inspired by which behavior does, and which behavior absolutely does not work in the workplace, I challenge the status quo of traditional HR and old-fashioned leadership. Based on the Proud model, I help People Leaders to improve their company culture and to get started with a strategic, sustainable and future-proof People approach.
I started my career in Learning & Development; Facilitating training programs and workshops in 25+ countries worldwide (absolutely love to travel and always curious to learn more about other cultures).
Later I worked in different People & Culture (HR) roles, built and lead various teams and managed People Projects on an international scale for both scale-ups and multinationals. In my last corporate role as a Chief People Officer, I mainly focused on Mergers & Acquisitions (change management and harmonizations regarding People & Culture).
In 2022 I started Proud | The people company. Proud supports organizations to become an employer brand to be proud of and is on a mission to create healthy, inspiring & empowering workplaces.
“The culture of any organization is shaped by the worst behavior the leader is willing to tolerate.’’
– Gruenert & Whitaker
On a mission to create healthy, inspiring & empowering workplaces
Contact
+31 (0)6 15275663
info@proudpeoplecompany.com
Address
Verlengde Nieuwstraat 135
3011 GX Rotterdam
Information
KVK | 83527532
BTW | NL862904912B01