Employer Branding starts from the inside out! ✨
That’s Proud’s vision on employer branding.

Often companies spend too much of their time, money and energy on fancy recruitment campaigns and window dressing when it comes to attracting new employees.

But if your employer branding does not match your actual working environment and company culture, your new employees will find out soon enough, or even worse – feel trapped. 

When you focus on employer branding from the inside out, you ensure:

1) A safe, healthy and energetic working environment where everyone feels included, dares to speak up when needed and dares to share out of the box ideas.

2) An empowering leadership culture which focuses on strengthening your employees qualities and supports them to shine – instead of keeping them in the shadow of leaders who think they (should) know it all. 

3) An engaging employee experience that contains a challenging journey, which enables employees to grow, and future-proof work- & labor conditions.

Also, it’s important to realize that it’s okay to share that things are not 100% perfect at your organization. By being honest about your organizations challenges you don’t only create a realistic scenario for potential new colleagues – which they probably only respect – you also invite them to be a part of the solution. Being honest about your challenges furthermore shows that you are able to reflect on things that you can do better and that you value your new colleagues as an equal in the improvement process. 

”A sustainable relationship based on trust and respect – Employer branding from the inside out.”